We are in an era where browsing on the internet is way different then it was 10 or even 20 years ago. Having the possibility to access the internet wherever you are changes the way people plan their life. From shopping, getting directions on a map, searching for the nearest gas station or just killing time browsing while commuting by bus or train, a laptop wasn’t convenient anymore. Internet usage has gone through a huge revolution and is still changing.
The first mobile device to browse the web was invented in 1996 and the first commercial launch of mobile-specific browser-based web service was in 1999 in Japan. But Apple was the company who made a revolutionary change by releasing the first touch screen phone on June 29, 2007. Mobile web browsing became more reliable, fast and attractive. Since then, many other companies like Samsung, LG, Huawei, and Google have been trying to get their share of the pie.
As of today, according to statcounter from GlobalStats, 52% of the world population browses the web with their phones, 44% with computers (desktop or laptop) and 4.25% with a tablet. In Canada, people still use their computers (55%) more than compared to their phones (33%) or tablets (11.50%). Consolidating phone and tablet users means around 45% of Canadians use a mobile device to browse the web on an ongoing basis. Having a non-responsive website these days is not ideal considering these statistics.
Reduce Bounce rate by having a responsive design
The bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. If your website is not mobile friendly, most of your mobile visitors will get bored and will want to runaway even before getting the information they were looking for.
To increase your customer loyalty and your benefits, it’s very important to have a responsive website. If you don’t have one, OKWebDesign can definitely help you by editing your actual website or creating a new one. Contact us for more information.